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How to Get Paid Blogging Opportunities

by Fadra Nally on June 14, 2011

blog-moneyNow I know that headline sounds like a come on. It sounds like I’m angling for some traffic here. Did it work? Good.

The truth of the matter is there are many ways to get paid blogging opportunities when it comes to working with brands.

Let me be clear. I’m NOT talking about a professional blogging job, where you would essentially be hired to do freelance writing work. There are plenty of those types of opportunities. They aren’t for everyone. Some people don’t like adhering to a certain writing style (or even grammatical standards, for that matter). Others simply don’t want to write about a topic that doesn’t really interest them, regardless of the pay.

The types of blogging opportunities that most moms who blog are looking for are those that come from a brand relationship. If you’re new to blogging, you’re often left scratching your head wondering how in the heck these people get to work with all these cool brands.

Hold on. I’m about to tell you all the secrets you’ve been wanting to know so that you can also have magical blogging powers!

Okay, not really. It’s not really a secret. It’s knowledge-sharing and it’s a big part of why I started this site.

Here are a couple of things you need to know about the process:

The pitch is defined as the offer, or “here’s what we’ll do for you and here’s what we’d like you to do for us.”

  • Sometimes you’ll get a referral from another blogger. This is a great time to pay it forward. If someone comes to you asking you to sample some free baby clothes and your oldest child is 7, don’t take the offer for the freebies. It’s not appropriate and your 7 year old will resent you for trying to dress him in those tiny clothes. Instead, send a polite no thank you and a referral to someone who might be a better fit.

Example: “Thanks so much for your offer. While your baby clothes are lovely, I don’t think that this would be a good fit for my blog. May I recommend my friend Minnie over at Minnie’s Baby Blog? She just had her second baby and often blogs about clothing.”

  • Most opportunities will come from a third party. There are many organizations out there that typically allow you to join for free. You sign up by adding your personal information, your blog information, and usually some information about your niche and your numbers. These groups secure relationships with brands and/or PR agencies for specific campaigns. Then, they present the opportunities to their registered bloggers.

Tip: DON’T LIE! People can tell when you lie about your numbers. You are who you are and most blogs will grow daily if you work at it.

So your next logical question is what are these organizations and how quickly can I join?

Have no fear. I created a round-up of blogging organizations designed to help link you to paid blogging opportunities.

1. Mom Spark Media

Mom Spark Media was founded by Amy Bellgardt, a work-at-home-mom who turned blogging into a business. Her organization charges a membership fee, right now set at $5/month or $40/year. While the membership fee does provide access to many blogging opportunities such as sponsorships, surveys, focus groups, and online media campaigns, most members say they get their value from the Blogging 101 classes and courses.

2. Global Influence

Much like Mom Spark Media, Global Influence was founded by Amy Lupold Bair, better known on Twitter as @ResourcefulMommy. One of Amy’s claims to fame is the invention of Twitter parties! She knows how to work with brands and brings blogging campaign opportunities to her network of over 1500 registered bloggers.

3. Mom Bloggers Club

If you are a mom who blogs, chances are pretty good that you know about Mom Bloggers Club. This organization was founded by Jennifer James, a blogger who, like many other founders, believed there should be opportunities for bloggers to connect with each other, showcase their writing, and work with brands. By joining her Blogger Programs, she gives those club members a first peak at opportunities before opening them up to her network of over 13,000 members.

4. Business2Blogger

Another blogger-driven organization was created to provide business and bloggers better ways to connect. Holly Homer, Shauna Callaghan, and Jay Cooney started Business2Blogger to bring the spirit of the small blogger to the table. Instead of filtering the opportunities for bloggers based on niche and numbers, they provide an email announcement of available campaigns. If the blogger meets the right criteria, they are encouraged to apply and then work directly with the brand managing the campaign.

5. Social Fabric

Social Fabric is an exclusive community of Collective Bias, LLC. Their focus is primarily on what they call “real shopper media” by creating targeted groups of socially influential consumers. That’s where bloggers fit in. You must be invited to join by an existing member. You then have access to what they term “shoppertunities” where you can participate in specific and timely consumer related campaigns.

6. Clever Girls Collective

The Clever Girls Collective, a social media agency co-founded by Stefania Pomponi Butler, Cat Lincoln, Sheila Bernus Dowd and managed alongside Kristy Sammis, has created the Clever Network. Bloggers have to apply to become part of the network and your site is fully reviewed before acceptance. Clever Girls work with major brands and solicit a wide variety of bloggers for compensated opportunities via email newsletter.

7. The Motherhood Creative

You may know the names Cooper and Emily from TheMotherhood.com, a community of online moms based on mutual “circles” of interest. In addition to fostering the online community, Cooper and Emily launched The Motherhood Creative last year. They keep their enlistment process a little looser by simply asking “If you’re a mom active in social media and like participating in campaigns that are value-added, fun and make life a little better, tell us about you and let’s find a client project to work on together.”

8. MomSelect

If you’ve ever attended a conference with Maria Bailey, brainchild behind BSM Media and inventor of the Blue Martini, you probably know something about MomSelect. Maria travels around the world educating brands and creating opportunities for both moms and moms who blog. Opportunities often include: blogger events, media campaigns, and influencer programs.

There are many other organizations out there working to connect brands and bloggers with paid opportunities. Some are paving new ground while others are taking advantage of bloggers. When in doubt, ask your fellow bloggers for an opinion. Or read the fine print on the compensated posts that appear on their blogs. You’ll find out who has sponsored them and possibly form a relationship of your own.

I’d love to hear some of your favorite organizations you have worked with.

In the name of full disclosure, I have worked on compensated opportunities for Clever Girls and TheMotherhood (and happen to be a big fan of both!)

  • http://www.alittlenosh.net Amy @ A Little Nosh

    I second the love for Clever Girls!

    • Anonymous

      Nothing but quality opportunities with good pay. Hats off to Clever Girls!

  • http://www.lindsayblogs.com Lindsay

    This is a great list of companeis to partner with. I’m a member of a few of them and they are all great.

    • Anonymous

      I just added one more. Trying to cover all the biggies!

  • http://beforethebabywakes.com Alexandria Campbell

    I love Clever Girls :-) I’d like to join Social Fabric. Is there anyone who can send me an invite? beforethebabywakes at gmail dot com

    • Anonymous

      Ask and ye shall receive. Invite being sent your way…

      • http://beforethebabywakes.com Alexandria Campbell

        thank you!

  • ria

    excellent post- so very helpful in a business where getting information is like trying to get into Fort Knox!

  • ria

    excellent post- so very helpful in a business where getting information is like trying to get into Fort Knox!

  • http://twitter.com/CourtneyDetroit Courtney Velasquez

    Thanks for the Social Fabric mention Fadra!  We appreciate your support!

  • Anonymous

    thank you so much! there were some here I needed to join ;)

  • Tina @ Life Without Pink

    Great article! I belong to Clever Girls {who I love}, but going to check out a few more of them!

  • http://www.facebook.com/people/Christy-Thompson-Gossett/1487897313 Christy Thompson Gossett

    This is awesome!  I’ve only been blogging for about 7 months now and opportunities are just now starting to present themselves.  I have 1000 different files in 100 different places on my computer, bookmark here, bookmark there.  And NOW you post this all in one!  I think I absolutely LOVE you!

  • Anonymous

    Thank you for a great list… I would be interested in Social Fabric… I am joining as many sites as I can to grow my blog and opps

  • http://www.fromtracie.com From Tracie

    I wonder how you find a member of Social Fabric to get an invite? It sounds kind of fun and spy-like. ;-)

    I have worked with Clever Girls and The Motherhood in the past, and I’m a big fan of them too! 

  • bcIM themommy

    Love Clever Girls!  But I would really like more info about Social Fabric.  Can I get an invite?  bcIMthemommy(at)yahoo(dot)com

  • http://www.redheadranting.com/ redheadranting

    I find a lot of gigs on Craig’s List believe it or not. I love Business2Blogger, they always have great opportunities and while they don’t usually pay they do give your free stuff and get you noticed.

  • http://twitter.com/smtilton Mom in Training

    Thank you for this great list so helpful. I would LOVE to join Social Fabric too.  smtilton@comcast.net

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  • http://pearlsandpolish.blogspot.com pearlsandpolish

    Great information. I have been blogging now for only 6 months so a lot of this stuff is new to me. Thanks!

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  • http://www.thegardenerspot.blogspot.com/ Joolie17

    Great post! Thanks for the great info. Started my blog 5 months ago, and having alot of fun. So far I have recieved some free things, and was told I just needed to write a blog post about it. I would like more of those opportunities. Can someone invite me to join Social Fabric? My email is jooliegoolie@gmail.com and my blog is http://www.thegardenerspot.blogspot.com  Thanks!

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  • Phil332

    As a blogger, you can also make some additional income by signing to sharing revenue communities such as hubpages.com and blogsynergy.com

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  • http://twitter.com/_themaven Kerri Jablonski

    I see some of my favorite companies on your list, and am lucky enough to work with many of them! Thanks for such a great list!

  • http://www.facebook.com/ann.odle Ann Odle

    Love this article; although I have to admit as a non-mom/single woman blogger, I sometimes feel like I’m trying to sneak into an exclusive club.

    • FadraN

      Ann – I can definitely see why you would feel that way. Be sure to check out Clever Girls, Everywhere.tv, BlogFrog, and even The SITS Girls. Opportunities for all!!

  • http://twitter.com/danielle_framed Danielle

    These are all great! Pollinate Media Group is also another great one that’s somewhat new but is teaming up with World Market, PEOPLE magazine, and many other amazing companies!!

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