Yes, a blog can have no niche. The more important question is should a blog have no niche?
On Tuesday, I gave you some tips for choosing the right niche for your blog. I recommended basing a lot of it on your personal passions and marketing viability (if that’s your thing). I should have also mentioned that your professional passions should come into play too.
I started the blog on Social Dialect because I want to work with small and medium businesses, brands, and bloggers. I love this stuff. I have a passion for it. I’d also like to make money doing it. So I started writing about it as a way to build some credibility in the field (please tell me I have).
But as I also mentioned, that’s not why I started my personal blog, all.things.fadra. Well, that’s not entirely true. I did plan to build an online portfolio of writing. Professional, personal, creative. Anything other than boring corporate PowerPoints that I could do in my sleep. For me, though, it quite unexpectedly turned into a personal outlet.
That is one of the most beautiful aspects of blogging. If you can create a strong style and online personality, you can virtually write about anything if you have an audience that embraces you.
She’s a mom of five and says that a big part of her blog is focusing on “life in a full nest.” She explains where the name of her blog came from:
I’m often asked the meaning behing my blog’s title, Tree, Root, and Twig. It’s taken from Lord of the Rings, and it refers to the idea that everything – big AND small – is connected. Even every tree, root, and twig. I have a strong personal belief in that philosophy.
In addition to writing her blog, she does a nice job of providing the things she prefers to write about in her navigation bar. Don’t want to see what Stacey has on her mind today? Pick your topic.
Stacey write on others sites, professionally, and she also does consulting. She’s also made her mark speaking at several blogging conferences this year, namely on the topic of “How to Blog without a Niche.” Go figure. She’s built a strong personal brand and she’s also a truly delightful person.
Stacey shared the spotlight this year with Michele Chestnut at the Type-A Parent Conference. Chele, as she’s known in her circles, is another blogger who fits the niche-less bill. It’s what she spoke about with Stacey, of course. Chele writes over at The Bona Fide Life. Like Stacey, she has a navigation bar that clearly spells out the range of topics she blogs about.
She grounded in her faith, her family, her life (she’s recently battled cancer). And all the while, she writes with an honest voice about who she is. She doesn’t pretend to be perfect in every way and that’s a voice that resonates with her readers.
Can I also introduce you to Andrea Updyke? She writes at Lil Kid Things and I’m going to tell you something that might surprise you. Her blog is NOT about little kid things!!! She’s been blogging since well before she became a mom. Yes, she’s old school. And her blog name actually came from the movie, “Zoolander.”
It just so happens that she did become a mom (2 times over) and the blog name stuck. She’s an evolving blogger. Her posts tend to reflect what’s going on in her life right now. These days, you’ll be likely to find more baby-related posts because she’s still adjusting to baby #2 born in July.
One post that recently resonated with me what the one entitled, “Why Lifestyle Blogging Isn’t Dead.” She talks about how it’s hard to stand out in a blogosphere of micro-topics. Everyone seems to be an expert on something.
The path of a Lifestyle Blogger is different than that of an expert. We may not be experts at a particular skill, but we are experts at celebrating the ordinary. And that is nothing to scoff at.
So whether you call yourself a personal blogger, life blogger, lifestyle blogger, or niche-less blogger (I don’t really like that one), embrace it and own it. Make sure you present yourself in a strong light, since you are the foundation of the blog. And be sure to provide a good level of clarity about what you do write about.
Are you a blogger without a niche? Know someone who is? Share them here, and then read and learn!