When I heard about this latest pitch that was circling some of the blogosphere, I just knew I had to get my hands on a copy. After all, it’s not every day that one gets invited to a playdate with a sexologist on the other side of the country.
The Pitch
Please join us at our new (deleted) location this Thursday night in (City) for a very special Valentine’s Mommy’s Playdate at (hyperlinked store name). Moms with kids of all ages are invited to this fun mixer and consultation with Staff sexologist and renowned author/expert (hyperlinked doctor name).
Ask everything you ever wanted to know about sex after kids. Children affect sex and intimacy but they don’t have to kill it.” Other topics include:
- I traded my libido for a baby: is this deal final?
- Kegel exercisers and other bedside table treats: mommy’s toy stash
- How to talk to your kids (and your partner) about sex
The event will be held just in time for Valentine’s Day at (store’s new location) on Thursday, February 2nd from 7-9 PM.
WHAT: MOMMY’S PLAYDATE
WHEN: Thursday, February 2nd
TIME: 7-9PM
WHERE: (location)
ADMISSION: Event is free and open to mothers. No children.
RSVP: for complimentary goodie bag! (company rep’s email address)
visit (event website) for tips, mommy blog posts, and info on Mommy Playdates
About (Company Name)
(Company name) is the (city)-based retailer trusted for more than three decades to provide a comfortable, safe environment for finding sex-positive products and educational materials to enhance one’s sex life. (Company name) offers its products through its retail stores and website: (website).
The Good
- Let’s be honest. It’s a legitimate topic. New moms and exhausted moms everywhere probably could use a little incentive and perhaps reinvention when it comes to the bedroom.
- It’s a free event.
- Goodie bags!!
- What mom couldn’t use a night out?
The Bad
- Where’s the food and drink? If you are inviting a blogger out to an evening event, the expectation will be that you at least have desserts or finger food and some drinks.
- The invitation started with “Moms with kids of all ages are invited to this fun mixer…” which immediately made me think that this was an event for moms and kids. Thank God, it’s not but that’s not clarified until further down in the email. Better phrasing might have referred to “Moms of kids of all ages…”
- Short notice. This was received by bloggers yesterday. If you are inviting moms of children that will most likely need a babysitter of some sort (even if it is the spouse), you need to give at least a week’s notice to allow for planning.
- This event is “open to mother.” As a blogger, I wouldn’t even feel like this was a pitch. It would actually feel more like a cattle call for anyone who is a mom. While that may appeal to many women, as bloggers, we are looking for professional recognition and relationships.
The Ugly
- Let me start with the obvious: KNOW YOUR AUDIENCE!
- While you don’t know the blogger that sent me this pitch, I do and she’s about a far from a good fit as you can get. Here why:
- She’s an East Coaster. If this is a local store event in California, it might not make sense to expect someone might book a flight and head out at the last minute for a 2 hour event.
- She’s very strong in her Christian faith and that’s obvious on her blog. Now, just because you are Christian doesn’t mean you don’t have sex. But you’re probably not going to have a strong interest in “sex-positive products”
So what do you think of this one? It’s not horrible. It’s just not horribly relevant to many of the women they solicited. What do you think? How would you have responded if this were your pitch?
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