In September 2009, Netcraft reported that there were 226,099,841 active websites worldwide with close to 9 billion pages indexed by Google. To put it bluntly, there’s a lot of stuff out there. Creating your website is step one in your web presence strategy. But if nobody finds it, what’s the use? We help you determine who you really want to attract, how you should attract them, and then what action you want them to take. We also help you identify the means by which you make your online presence known.
- Express your goals
- Drive Communication
- Build a Following
Once you have a web strategy in place, you have to create measurable goals so that you can measure the effectiveness of your strategy. We give you our subjective analysis (we are experts, after all) and provide you with several objective reports that show the depth, breath, and reach of your web presence.
After working together to create and execute your web strategy, we partner with you to determine where the biggest successes lie and work on ways to repeat them.
- Attract your audience
- Identify your success metrics
- Measure. Rinse. Repeat.
Social Media Strategy
Facebook, Twitter, LinkedIn, Blogging…are they for you? Will they help you achieve your goals? Maybe. Having a social media strategy ensures that you know who your audience is and the best way to reach them. Every social networking outlet can serve a purpose but may not be appropriate for you and your goals. We’ll help you figure that out. Then we’ll help you get started. Are you a social media-phobe? Think it’s just for kids? Think again. The demographics are constantly shifting and growing to include a wide spectrum.
It’s time to rethink how you engage your audience. It’s time to have a conversation with them. Expanding your company image with social media can help your company, we’ll show you how.
- Identify your target market
- Create a strategy to engage your market
- Use social media tools to facilitate that strategy